McDonald's eats up the competition in both market share and advertising spending. Note its competitors and see the figures for 1994 and 1995.

Ranks the top fast food restaurants which together make up 76 percent of the market share in 1996. Provides advertising figures.

Ranks burger chains by market share in 1997 and provides data on advertising spending in 1997 and 1996.

Pizza Hut was the top pick among customers in 1997, measured by market share. See the advertising spending by chain for 1997 and 1996.

McDonald's takes the biggest bite with a market share larger than those of the next top four combined. Find ad spending data for 1998 and 1997.