Provides data on the dollar amounts of incentives offered by the car industry to consumers and salespersons. With yearly advertising expenses.

Ranks six carmakers by incentive offerings to customers, such as rebates, lease deals, and low APRs. Provides data for advertising expenses.

Ranks public car dealerships by new and used car sales revenue. Also provides data for advertising expenses, new car unit sales by make.

Ranks automotive Web sites by number of unique hits in July 1999. Provides data for advertising spending in 1999 and 1998.

Ranks European auto brands by market share and provides data for measured advertising in 11 media. Note its share in the total US car market.