IBM Corp. heads a list of biggest spenders for newspaper ads. See the percentage change between 1994 and 1995 ad spending figures.

Two department store companies spent the most in newspaper advertising, according to this list. Compare the ad expense figures for 1995 and 1994.

National Syndications tops the list of weekly magazine advertisers. See the data for 1995 and 1994 ad spending.

Ranks companies with the biggest advertising spending in national papers. Provides ad expense amounts for 1996 and 1995.

Department store retailers top the list of newspaper advertisers in 1996. See how much they spent on advertising in 1995 and 1996.

Ranks companies by advertising spending in Sunday magazines, and provides percentage change figures from 1995 to 1996.

Two computer companies spent the most on national paper ads. Compare the data for 1996 and 1997.

Two department stores had the biggest newspaper ad spending. See the data for the other companies, such as Circuit City and Walt Disney.

Promoter of general merchandise and a retailer of collectibles top the list in ad spending. Compare the 1996 and 1997 figures.