Lists the companies which spent the most to advertise in consumer magazine, and presents data for 1995 and 1994.

Car manufacturer and a tobacco company spent the most on magazine ads in 1996 and 1995. See the other companies in this list.

Find out which companies are the leading advertisers in magazines and compare the 1996 and 1997 ad spending figures.

L'Oreal, Microsoft, and Walt Disney are among the companies who spent the most on magazine advertising in 1998. Compare 1998 and 1997 data.